Premium Feature
Manufacturer Live Dashboard
Every manufacturer receives secure login credentials to a private, real-time dashboard. The moment a FoodAXIS Brand Consultant enters a lead at your booth, it appears on your screen — no refresh, no waiting for a spreadsheet after the show.
Booth team? Capture a lead now.
Open the mobile lead capture sheet to enter a prospect while they're at the booth.
Texas Restaurant Show — Live
Updating in real time412
Booth Traffic
138
Leads Captured
27
Hot Leads
54
Warm Leads
57
Kicking Tires
63
Sample Requests
41
Pricing Requests
19
Meeting Requests
Recent activity
- 2:41 PMHot lead — ABC Restaurant Group (Premium Chili, Queso)
- 2:33 PMSample request — Lone Star Distributing
- 2:19 PMMeeting requested — Gulf Coast Foodservice
- 2:04 PMWarm lead — Sooner Schools Nutrition
Leads by consultant
| Consultant | Leads | Hot | Samples | Mtgs | Score |
|---|---|---|---|---|---|
| Maria G. | 46 | 11 | 22 | 7 | 8.4 |
| Devon R. | 39 | 8 | 19 | 6 | 7.9 |
| Alicia T. | 33 | 5 | 14 | 4 | 7.5 |
| Chris P. | 20 | 3 | 8 | 2 | 7.1 |
Illustrative preview. Your dashboard shows your show, your products, and your leads.
Live Metrics
Everything you need while the show is still open
Your dashboard refreshes automatically as leads are entered — no page reloads, no end-of-day guesswork.
- Total booth traffic
- Total leads captured
- Hot leads
- Warm leads
- Kicking tires
- Sample requests
- Pricing requests
- Meeting requests
- Leads by Brand Consultant
- Recent activity feed
Real-Time Alerts
Hot leads reach you within seconds
When a Brand Consultant flags a hot lead, you get an immediate email and/or text notification. Your team can start following up while the buyer is still walking the show floor.
- Instant hot-lead alerts
- End-of-day executive report
- Private, credentialed access
🔥 New Hot Lead
- Trade Show
- Texas Restaurant Show
- Company
- ABC Restaurant Group
- Contact
- John Smith
- Products
- Premium Chili, Queso
- Requested
- ✓ Samples ✓ Pricing ✓ Meeting
Individual lead details
- • Complete contact information
- • Business card image
- • Products discussed
- • Consultant notes
- • Qualification questions
- • Follow-up requests
- • Date and time captured
- • Assigned FoodAXIS consultant
End-of-day executive report
Emailed automatically at the close of each show day:
- • Total leads captured today
- • Hot leads
- • Sample requests
- • Pricing requests
- • Meetings requested
- • Consultant summary
- • Recommended next steps
Post-show dashboard access
Your access continues after the show ends:
- • Search leads
- • Filter by priority
- • Export to Excel or CSV
- • Download reports
- • Print lead summaries
- • Track follow-up progress
Broker & Distributor Workflow
Built for the way foodservice actually sells
Manufacturer, broker and distributor sales representative — all three working the same qualified lead, in one place. Nothing is shared with a broker until the manufacturer decides.
1. Manufacturer review
Your Regional Sales Manager, National Accounts Manager or Sales Manager reviews every lead first and can:
- • Sort by priority and lead status
- • Filter by distributor, products discussed, meetings or samples
- • Categorize: national accounts, multi-unit, regional, independent, healthcare, education, hospitality, c-store
- • Add internal notes and assign follow-up
2. Assignment you control
Keep strategic accounts in-house and route the rest to your broker partner. No automatic emails to brokers or distributor reps the moment a lead is entered — you decide what goes out and when.
- • Assign to your own sales team
- • Assign to a specific broker organization
- • Brokers see only the leads assigned to them
- • You keep full visibility on every assigned lead
3. Broker + distributor rep
Every lead identifies the distributor sales representative on the account whenever possible. Brokers coordinate the visit with that rep — the objective is to support them, not work around them.
- • Update follow-up status and add notes
- • Schedule appointments and record sample deliveries
- • Log pricing discussions and meetings
- • Mark opportunities completed
The follow-up path
- 01Prospect visits the booth
- 02FoodAXIS qualifies the lead
- 03Manufacturer reviews the opportunity
- 04Lead assigned to broker (or kept in-house)
- 05Broker contacts the distributor sales rep
- 06Broker and distributor rep coordinate the customer visit
- 07Samples delivered
- 08Pricing discussed
- 09Product presented
- 10Opportunity tracked
- 11Sale completed
Complete activity history
Every lead carries a timestamped record of who did what — created, reviewed, assigned, accepted, distributor rep contacted, appointment scheduled, samples delivered, pricing submitted, follow-up complete, opportunity closed.
Who owns the next step, always visible
- Waiting for manufacturer review
- Assigned to National Accounts Manager
- Assigned to broker
- Waiting on distributor representative
- Appointment scheduled • Samples delivered • Pricing pending
- Follow-up complete
When the distributor sales representative succeeds, everyone wins: the customer gets better service, the distributor grows sales, the broker earns more business and the manufacturer sells more product.
Team Performance
See exactly what our team delivers
Transparent, per-consultant metrics so you can measure the return on your trade show investment — concrete numbers you can act on, not estimated pipeline guesswork.
- Leads captured per consultant
- Hot leads generated
- Sample requests
- Meeting requests
- Average lead qualification score
Built to grow
Ready for your CRM and what comes next
The platform is designed to integrate with Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics, and Monday.com, with room for AI-powered lead summaries, automated follow-up reminders, and deeper performance analytics as it evolves.